How much is poor writing costing your business?

It’s a fact of professional life that too few companies recognize: no matter what field you operate in, you and your employees are all professional writers. In fact, with the advent of things like blogs, text messaging, email, instant messaging, and social media, writing now comprises a greater portion of a professional’s work day than ever before. Unfortunately, students are leaving university woefully unprepared for the work that lies ahead.

Scared? You should be.

You see, no matter how intelligent, successful, and accomplished your employees may be, most of them dread the writing projects that come across their desks, from simple emails to complex technical reports. And their symptoms are always the same: they don’t know where to start, what to emphasize, or how to arrange information.

Chances are very good that your employees’ poor writing skills are unwittingly and unnecessarily bogging down your organization. They waste precious company time by staring at a blank computer screen. Then, when they finally put pen to paper, the finished product is ineffective. By comparison, well-trained and confident writers get the job done quickly, confidently, and effectively, saving you time and money in the process.

So what’s the answer?

I’ll tell you what it isn’t. The solution isn’t to continuously review, rewrite, and correct everything your employees produce. Do you and your managers really have time to be re-doing work others are already being paid to do?

If, on the other hand, you can teach your employees to write effectively, your business will become more efficient than you ever thought imaginable. Enter Textman Writing Workshops, the easiest and most inspiring way for employees and managers alike to painlessly improve their writing skills. My writing workshops are not only guaranteed to improve your employees’ writing and cut their writing time, they will also increase the effectiveness of all your written communications. Bottom line: your business becomes more efficient and effective… and profitable.

Because after all, when it comes to written communication, your company’s reputation is on the line… every time. Whether it’s a text, letter, memo, presentation, or email, if it bears your company name or comes from one of your employees, the quality of the writing will reflect on you and your organization.

I have been a professional writer, editor, and educator since 1987, when I graduated from New York University’s prestigious journalism program; a Master’s degree in education soon followed. Over the past 25 years, I have helped businesspeople from all walks of professional life master the art of business writing. My writing courses will provide everyone at your organization — from top to bottom — with the tools, tips, strategies, job aids, and follow-up resources to help them write better… guaranteed.


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